What percentage of likes is good on TikTok?
For TikTok, we'd consider a good engagement rate to fall anywhere between 4% and 18%. A solid engagement rate for other social media platforms is generally anywhere between 1% and 2%.
Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean different things to different brands. For example, you might consider a post to go viral if it crosses 10,000 views.
A 1:10 of like to view ratio is considered satisfactory. This means there should be at least one like for every ten views on your post. If your like:view ratio is under this safe zone, the TikTok algorithm will likely boost your content reach to a wider audience.
A ratio equal to or greater than one like for every 10 views is ideal, as it ensures that the app will share your video and thus improve your exposure and standing. More from our FAQs: How long should a TikTok ad be?
According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.
How much does 500k views on TikTok pay? You will get $15 for 500,000 views. TikTok pays its content creators around $0.02 – $0.04 per every 1,000 views.
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean different things to different brands. For example, you might consider a post to go viral if it crosses 10,000 views.
TikTok committed $300 million for this program, which would then be paid out to eligible creators depending on the number of views they get. So for instance, considering the payment amount highlighted above, you could earn about $20-$50 for a million views. And the more views you get, the better you'll earn."
So, How Much Does TikTok Pay? It's estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video. That's all thanks to the TikTok Creator Fund, a program where they committed $300 million to pay creators who use the platform and apply for the program.
How much money does TikTok pay for 10k views?
For perspective, remember that the creator fund pays around 2 to 4 cents per 1,000 views. That means, if your video had one million views, you could make between $20 to $40. And if your video went viral and you had 10 million views, you could make $200 to $400 from the creator fund.
Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.

Generally, if a video gets between 250,000 and 1 million views, it can be considered viral on TikTok.
Anywhere past 100,000 views is viral, if you actually think about how many people that really is it's incredible. It can later be used for marketing purposes but originally a viral video is usually a specific circumstance or well-planned idea.
🌟 How many views in an hour on TikTok is good? Viral videos must get at least 500 full views in half an hour, if not more. A single view, according to TikTok, is when visitors watch the video without skipping or leaving.
If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.
Generally speaking, 500,000 views is considered to be semi-viral, while 1-2 million views or more is considered to be fully viral.
Social proof by way of view counts is much better for brands. Don't treat it as the ultimate engagement metric, but do get excited that you're more likely to earn stingy double taps. “Likes” doesn't tell you impressions, who's seen it. That's important as you want to know the reach of your marketing efforts.
Instagram posts get an average of 1,261 likes
For most of us, a highly successful Instagram post can hit triple figures, and we'll be happy with that. 1,200 likes is out of the question! Now remember, that's the average.
How many likes on Instagram is considered good? Generally speaking, a number of likes that is higher than 15% of your follower base is excellent. If the account is systematically below 5%, I would highly suspect that the account has a high number of fake or old/inactive followers.
How much does 100K likes get you on TikTok?
How much money is 100K views on TikTok? You can get paid between an estimated $2 – $3 dollars for every 100000 views by the TikTok Creator Fund. It pays $0.02 – $0.04 per every 1,000 views.
Creators with over 100K followers typically make $200 to $1K a month, and those with over 1 million usually earn $1K to $5K monthly or more.
On average, creators receive between $20 to $40 per 1 million views. In 2021, the platform launched the Creator Fund, which pays popular accounts based on their viewership. The TikTok Creator Fund pays creators very little, therefore most creators monetize their audience using other methods.
Those with over a million could earn $1,000 to $5,000 and more per month. Viral content creators could potentially make up to a million dollars per post. But unfortunately most TikTokers don't make very much if anything from the Creator Fund.
TikTok pays in the range of $0.02 to $0.04 per 1000 views, so for a million views, you'd be paid $20 to $50. But that's just one of the ways in which you make money from TikTok. You can make money through affiliate marketing, brand promotions and sponsorships, promotional videos, and paid partnerships.
To start making money on TikTok:
You must have a minimum of 10,000 followers. Your videos must have 100,000 video views in the past 30 days. Your account must adhere to the TikTok Community Guidelines and terms of service.
When the word viral is used to describe a video, it doesn't refer to the type of content but rather to the way in which it gains popularity. A video goes viral by quickly amassing millions of views due to social media users sharing it with their friends and/or followers.
An average like to watch ratio is around 4% or 4 likes to 100 views. Anything above that ratio is considered above average or good. Mid-Tier accounts are considered an average of around 1000-3000 views, you can calculate base on this average.
If your video reaches one million views, it is considered medium viral (which will certainly earn you a healthy flow of new followers while boosting your status on the platform).
It's estimated that the creator fund pays around 2 to 4 cents per 1,000 views. How much money does one million TikTok views make? A creator who received one million views could make between $20 to $40.
What happens at 10k followers on TikTok?
TikTok begins paying you starting from 1500 followers, so as your subscribers increase, they will pay you more money. It is estimated that Tik Tok pays around US$ 100 for every 10,000 followers for live shows. But one of the easiest and most effective ways to get money from TikTok is through sponsors.
TikTok does not directly pay you for the likes you receive on your videos. However, if your videos have a million likes, you can get the attention of brands and sponsors, which can help you earn money. How can I go viral on TikTok?
TikTok pays content creators $0.02–$0.04 per every 1,000 views.
If you have 200,000 followers, you can earn $100 to $200 per post. If you have 2,000 followers, you can make $5 to $9 per post. Some brands may even offer free products as compensation. Keep in mind, the estimate is based on follower and engagement numbers.
Average Engagement Rate on TikTok
1,000 to 5,000 followers - 21.10%. 5,000 to 20,000 followers - 18.40%. 20,000 to 100,000 followers - 15.64%. 100,000 to 500,000 followers - 15.53%.
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean different things to different brands.
Making Sense of The Numbers
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
They love you. But do they like you? The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you're monetizing your content.
A good starting point is seeking an answer to the question, how many views is viral on TikTok? While there is no precise number when it comes to viral content, as a general rule, around 250,000 views will take your content into the realms of mildly viral.
On average, TikTok pays anywhere between two to four cents per 1000 views on your video. The pay scale may vary from one user to another depending on multiple factors. However, TikTok has not disclosed these factors publicly. Due to this, every user may earn different on their videos.
What is considered viral on TikTok?
Generally, if a video gets between 250,000 and 1 million views, it can be considered viral on TikTok.